Wild Peace Logo-17

Logo

This client is a blogger and is also starting to create merchandise to sell on her site. She takes a lot of beautiful, artistic photos and needed a simple, clean logo. I sent her several roughs based on conversation, playing with several fonts and incorporating her love of the sunrise, based on a sketch done by her daughter.

Sketches from Client
Sketches from Client
Wild Peace Font-01
Wild Peace Font [Recovered]-11
Wild Peace Font-04
Wild Peace Logo-16
Wild Peace Font-08
Wild Peace Font-06
Wild Peace Logo-15
Wild Peace Font-02
Wild Peace Logo-17
Wild Peace Font-07
Wild Peace Font-03
Wild Peace Logo

In the end, she liked the simple square with wild and peace equal line weight and the thin line between the words. As she is using this over photos and assorted media, she needed the logo in black and white with a transparent box and black with a white box.

WP2
WP1
WP3