Logo
Timberchase is a non-profit community association established in 1971 on the west side of Cincinnati, OH. The main draw to the community is the lake that is centrally located between the two neighborhoods that form the association. There was no previous logo, and on their newsletters they had clipart of a lamppost on either side of their heading. Although this community is not a gaslight district, it is a symbol of welcome and it felt right to have it represented in the logo. The original design was the simple house and lamppost. However, the first time I drove down into this neighborhood, I was taken by the beauty of the variety and size of the well-established trees along the roadside and around the lake. I felt it was a better representation to add in this element, along with the simple hill mound to set off the house from the trees (there are Shawnee burial mounds right down the hill from this neighborhood too!) Finally, being that the lake is the central point, I added the water ripples below to create a sense of balance.
Branding
The colors used for the website and logo came mainly from the newsletters (the word "Timberchase" and headings were a dark green.) Also, the previous website used different shades of green and grey.
The best memories are made during the summer in this neighborhood - street sale, Sunday funday parade, ice cream truck visits on hot summer evenings to name a few. Given the lush, full trees lining the street and circling the lake, as well as large, sprawling lawns; green is the prevalent color in this neighborhood.
So, the colors chosen were taken from summer photos I found on the group social media page.
Sometimes because of a font chosen or detailing used, adjustments need to be made for a brand to work. This was the case for the Timberchse logo. For decals or jackets and hats with a stitched logo, the lamppost was too small and detailed, as well as the spacing between the trees. The original font is also hard to stitch. I created the logos below for a simplified option to use for these purposes.
The wooden sign at the top of the lake needed replacing. The font of the new logo would be hard to read at a distance, and I wanted to keep the nostalgia of the old sign, so that it would still feel familiar to residents.
When a client has a website and/or social media pages and the logo is too horizontal or has a lot of detail, I will also design a simple icon for them to use for such instances. For the Timberchase website icon, I chose to use the lamppost as it is easily recognizable even when very small, and also means welcome.
Website
I built a brand-new website for this client. The main function is to keep members updated on events, easily pay dues, and host a neighborhood business directory to support the local community.
